Your privacy is important to us at Arcade Live, and we take it seriously. In addition to our Terms and Conditions of Use, this Privacy Policy explains why we collect your personal information, what information we collect, how the information is used and stored, and what your rights and options are regarding the personal information you shared with us. Please take the time to review this Privacy Policy, and contact us at Arcade Live, 1109 Bern Road, Wyomissing, PA 19610, or on our Contact Us page if you have questions.
INFORMATION WE COLLECT
When you register or create an account at Arcade Live, we will collect some personal information that identifies you and can be used to contact you such as your email address. We also collect non-personal information, which is data that does not identify you specifically but may include technical information such as your location and the type of device you use to access our Services.
A. Personal Information
Players may log into their accounts at Arcade Live directly or through their social media accounts at the discretion of Arcade Live. Personal identifying information is collected by us or extracted from other social media accounts to maintain account security, process payments, create user accounts, address any comments, questions or suggestions you have about the Service and ship prizes. The information may also be shared by us with third parties for these limited purposes.
The personal information we collect includes your first and last name, your username or nickname, your physical mailing address, date of birth, your email address, and if you are between 13 and 18 years of age, an acknowledgement that your parent or guardian agrees to your use of the Service. Any information uploaded to your account profile will be collected, stored, and used only as described in this Privacy Policy.
B. Non-Personal Information
Non-personal information, alone, cannot be used to identify or contact you and is collected for statistical and analytical purposes. Non-personal information collected may include browser type, clickstream data, feature usage, game play statistics, scores and achievements, user rankings, and time spent playing our games. We analyze this information to determine efforts we may take to improve our website, applications, or apps, and the Service and assist users in navigating the system.
This information is also tracked by us to determine which features of our Service are most popular or widely used and which types of devices are used most frequently to access our website. This information may be shared with third-party companies to compile statistical data used for analytical purposes in our Service development.
HOW WE USE YOUR INFORMATION
Your information is used by us to provide you with a customized experience. For example, the information we collect is used, at our option, to:
- Communicate with you about prizes you have won or selected, how and where to deliver prizes and provide updates on shipping including possible delays, prize availability and substitution.
- Send important notices about changes to our Terms and Condition, the Service, this Privacy Policy, our website, or our apps.
- Alert you if you need to take any actions regarding your account.
- Provide in-game information regarding player achievements, such as leader boards, scores, changes to rules, or notification of new games.
- Allow us to assist you if you need to reset your password or username.
- Provide technical support and respond to inquiries from you.
- Track your activities on our website and through our apps to help prevent unauthorized use, help to prevent fraud, and to detect and deter actions that potentially violate our Terms and Conditions.
- Help us to develop, deliver and improve the Service to you. Your information may also be used to promote the Service and new products or services in the following ways:
- Alert you when new games are about to be released and any updates to the Service.
- Monitor how you use our Services so that we can make our Services more valuable to you.
- Inform you about other Services you may be interested in accessing such as promotions and game play discounts.
- Conduct market research so we may improve our Service.
- Send you advertisements from our third-party affiliates you may find interesting.
- Collect information such as your location so we can provide you with more personalized advertising and messages.
HOW WE COLLECT YOUR INFORMATION AND HOW LONG WE KEEP IT
When you register or create an account, you will be asked for your personal information, and we will store that information for later use. By creating an account, you are granting us access to that information. You may control, to a certain degree, which information will remain available to us by customizing the privacy settings on your account.
You will be asked to provide your date of birth, physical address, and e-mail address. You will also be required to create a username for use in Service. That username may be visible to other players. If you do not wish for other players to know your real name, do not include your real name as your username. If you win a physical prize through the Service, you will be asked to complete a form requesting it to be shipped to you, and this completed form must contain your full name, physical mailing address, telephone number (if not previously provided) and other personal identifying information for us to contact you if necessary.
We use Cookies. Cookies are small data files stored in your hard-drive or other computer storage to track statistical information such as your computer IP address, your browsing history, and the type of device used to explore and access our Services. This information is necessary for analytical purposes. You may be able to disable the cookies, but some cookies are necessary to enable our Services to function properly and to allow your gameplay experience to continue from one session another.
We will only store your information as long as necessary to fulfil the purposes for which the information is collected and processed or, where applicable law provides for longer storage and retention periods, for the storage and retention period required by law.
HOW WE SHARE YOUR INFORMATION
The information you share with us may be shared with some of our affiliate companies and companies we work with to provide our Services to you. We may share your information for the purposes below:
Third-Party Advertising Affiliates – We will only share your information with our select
third-party advertising affiliates for the purposes of marketing our new products or services.
Other Service Providers – In order to successfully provide our Services, we need to use outside service providers to perform select activities such as processing payments made by you or shipping prizes. We will share information such as your name, address, credit card information, and other essential information. These service providers, including game developers and analytic service providers, are bound by their own terms and conditions and privacy policies. A list of service providers is available on our website. Players are encouraged to familiarize themselves with these policies. We reserve the right, in our sole discretion, to change service providers. When changes to service providers occurs, the information is updated on our website.
Law Enforcement and Government Officials – In special circumstances where required by law, we may share personal information about you with law enforcement or government officials. We may also, in our sole discretion, provide your information to private parties that can help us in the event of lawsuits if we believe it is necessary or appropriate to protect the rights and integrity of our company or to protect our users. If we suspect a user is involved in illegal behavior, we may contact the authorities and provide them with your personal information.
In the event of a company merger, acquisition, or sale, your information will be acquired by the new owner, and all provisions of this Agreement will be transferred to the new company.
We reserve the right to share the information you provide and may include placing your username or moniker and state in a public forum including a winner’s list or list of top scores.
CHILDREN’S PRIVACY
We recommend that children under the age of age 13 use the service through an adult parent or guardian account to ensure that their personal information is not collected. Children ages 13 to 18 years may set up their own account with parental or guardian acknowledgement. We encourage you to talk with your children about the risks associated with communicating with strangers and disclosing personal or sensitive information online.